Log all Verse activity in HubSpot automatically, making it easier for your sales team to reference and keep track of activity with each lead.

You can log each conversation in real time as it's happening as "Engagements" in HubSpot, so it can easily be referenced within your HubSpot Engagement History for each lead. This includes 2-way SMS transcripts, notes left by Verse reps, Verse Call Attempt logs, and email attempts. Your sales team will be able to easily reference a complete interaction history with each lead.

Note: In order to sync this data over to your CRM in real-time, we recommend leveraging Zapier. If you're unfamiliar with Zapier, we highly recommend checking out our article here to learn more.

Start the process by creating a new Zap.

Step 1) Add a "New Lead Activity" Verse Trigger

The first step in this process is to select the "New Lead Activity" Verse Trigger.

Note: you'll be asked to authenticate with your Verse account if you haven't already done so. If this is your first time authenticating Verse with Zapier, check out our How to Get Started with Verse on Zapier Guide.

Step 2) Add a "Create Engagement" HubSpot Action

Next, add a HubSpot step and select the "Create Engagement" action type and click Continue.

Afterwards, select your account and continue. Then you should must map the following

4 fields:

  • Associated Contacts: select the "External Lead ID" from Verse custom fields. This will associate the task to your lead in HubSpot.

  • Task Subject: select the "Verse Type" from Verse custom fields. This will include subject lines like "Outbound SMS" and "Outbound Call Attempt".

  • Task Description: select the "Verse Note" from Verse custom fields. This will include the sms content and more.

  • Task Status: it's best practice to set this to "Completed".

Other Optional fields you may want to update dependent on your HubSpot org needs are:

  • Assigned To

  • etc..


The final result should look like this below.

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