Log all Verse activity in Zoho CRM automatically, making it easier for your sales team to reference and keep track of activity with each lead.

You can log each conversation in real time as it's happening so it can easily be referenced within your Zoho CRM Activity History for each lead. This includes 2-way SMS transcripts, notes left by Verse reps, Verse Call Attempt logs, and email attempts. Your sales team will be able to easily reference a complete interaction history with each lead.

Note: In order to sync this data over to your CRM in real-time, we recommend leveraging Zapier. If you're unfamiliar with Zapier, we highly recommend checking out our article here to learn more.

Start the process by creating a new Zap.

Step 1) Add a "New Lead Activity" Verse Trigger

The first step in this process is to select the "New Lead Activity" Verse Trigger.

Note: you'll be asked to authenticate with your Verse account if you haven't already done so. If this is your first time authenticating Verse with Zapier, check out our How to Get Started with Verse on Zapier Guide.

Step 2) Add a "Create Module Entry" Zoho CRM Action

Next, add a Zoho CRM step and select the "Create Module Entry" action type and click Continue.

Afterwards, select the Task module, and then you should must map the following
4 fields:

  • Subject: select the "Verse Type" from Verse custom fields. This will include subject lines like "Outbound SMS" and "Outbound Call Attempt".

  • Parent ID: select the "External Lead ID" from Verse custom fields. This will associate the task to your lead in Zoho CRM.

  • Status: it's best practice to set this to "Completed".

  • Description: select the "Verse Note" from Verse custom fields. This will include the sms content and more.

Other Optional fields you may want to update dependent on your Zoho CRM needs are:

  • Task Owner

  • Type

  • Assigned To

  • etc..


The final result should look like this below.

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