Introducing Smart Cadence, by Verse

With millions of conversations across the country and from every lead source and channel, Verse sits atop a mountain of valuable data providing us unique insights into what works best when communicating with leads. We also have the advantage of being able to continuously optimize our cadence, scripts, and workflows to create better engagements, and ultimately, more customer relationships for you, our partners. Most importantly, you receive the benefits of our continuous learning and automatically leverage our relentless optimization and improvements. We scale together, and therefore we learn and grow together.

Based on continuous learning, we are pleased to introduce Smart Cadence by Verse, a data-driven approach to texting and calling your leads in a way that greatly improves engagement with the consumer and betters your chance of closing a deal. Smart Cadence knows the type of communication that works best, the right frequency of communication, the best time of day, and best days of the week that lead to better customer engagement.

Does calling or texting work better?

That’s a trick question. It all depends on the lead source, time of day, stage of the customer, and more. This is where our data comes into play, helping us analyze and inform our decision how to best respond to each lead.

Lead qualification is a science, and we have the formula.

As we test new formats, scripts, and cadence, our strategies and messaging will change over time, but we commit to maintaining our current standards and best practices here so you can always see what’s working best based on real-time data.


SMS messaging is the surest and most effective way to reach a customer within a minute, 24/7, so we always start with this. However, since we have a U.S. based concierge team who are professionally trained to make calls, we are able to use our first text message to offer a live phone call. We all know that most people don’t answer calls from numbers they don’t know, so by using a text message first, you give the consumer a choice. For example, our current default opening text ends as follows:

…is now a good time for a quick call, or would you prefer to text?

This creates two important effects:

  1. By offering to give them a quick call right away, the consumer doesn’t automatically assume it’s an automated chatbot or auto-reply SMS. It shows you’re willing to call them right away, so it feels real, and to the consumer, it is real. Most people can’t do this. Then again, most people don’t have Verse 😉

  2. We have given the consumer a choice in how they’d prefer to be communicated with.  People might be at work, on a break, in their car, on a plane, or wherever, so it’s important to give them a choice. This increases the odds of making real contact, and creates a better environment for that text or phone conversation with the lead once you do start talking.

A whopping 91% of consumers who ask us to call them in response to our first text answer that call!”

What about landlines?

No matter the source, we call all landlines right away unless it is after hours (before 9am or after 8pm local time). For any after hour landline leads, we email them right away (if we have their email), and we queue them up for a call in the morning.

A note from all of us here at Verse:

We love what we do, and we do this for you.  Our mission is to create the best impressions and have the most authentic conversations for you and your prospects, so we can help you build trust with your future opportunities and build relationships that will endure.

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